November 26th, 2019
Millenials are reshaping business travel: 6 exciting new trends
Millennials Are Reorganizing The Business Travel Industry
Business travel in 2019 doesn’t look like it did ten years ago. Over the past decade, a younger, more tech-savvy workforce has arisen and is seeking more bang for their buck.
The corporate tour business is having to develop to meet these needs. Millennials are steadily expanding the prospect of business travel—among other things, we’re seeing this generation turning business trips into experiences and preferring self-booking. To order to improve existing business travel strategies, businesses need to be aware of these emerging patterns, making them suit the increasing need for freedom and flexibility required by younger business travelers.
A balance between work and life: Desire, not negligence
Millennials sometimes get a poor rep for being ‘inactive’ or ‘less motivated to work,’ but when it comes to working, they really only have a different mindset. Work-life balance is one of the greatest motivations for them. The conventional 9 to 5 desk job has become less desirable, and more people are looking for flexible working hours, the chance to work remotely, and the opportunity to travel for work.
Feeling appreciated: Millennials enjoy business travel trips
It’s a generation that wants to be valued. We want new opportunities, and they don’t want to feel trapped every day in the same place. Much of this arises from social media and the fabulous images and opportunities that people are exposed to every day (think digital nomads) to connect with different communities around the world.
It’s a very distinctive mentality from earlier generations, like Gen X & Y, who see business travel as a requirement rather than a luxury, and are more concerned with leaving behind their families. Most millennials do not yet have the same family commitments or ties and view the business trip as an occasion to reach people and build networks, be away from their desks, see new places and, most importantly, create new experiences.
Bleisure: Work and learn, side-by-side
Younger business travelers certainly want to learn more, so if they go on a business trip, they’re likely to want to extend it.
While millennials are interested in extending their vacations, most feel guilty of asking for extra days. Nonetheless, a recent study by Hilton Hotels & Resorts found that around 45 percent of workers confessed to feeling guilty and worried that it would make them look bad to senior management.
This is an opportunity to stop this and make your business travelers happier and more motivated, both inside and outside the office, to do their job well. It will guide to more content employees and eventually more fruitful business tours to outline a fair journey policy where you support bleisure travel.
Self-booking: the mentality of ‘value for money.’
While there are plenty of ways to book business travel, Millennials have their own preferred method, and it is the same that they would use for a personal trip at home. It’s all about finding the best price for you and your worker, so it’s a win-win.
Millennials tend to use more websites for price comparison and maybe looking for ‘experiences’ over luxury to engage themselves more in social experience for the term of their trip. This interest in finding the best value for money will not always translate into finding something ‘cheaper’ per se, but it does mean that they are looking for more significant discounts or deals, preferring Airbnb’s likes to a soulless hotel room sometimes.
They’re also going to do their own research to see what people are saying about housing and restaurants. Because experiences are highly valued, millennials are reluctant to waste time and money going somewhere that will not live up to expectations. Social media and peer evaluation sites are crucial to rely on reviews and recommendations for younger travelers.
This is also an excellent strategy for companies to follow. As people begin to shy away from the idea of a’ luxury hotel,’ businesses can find ways to save money by embracing their travelers’ self-booking. Allowing this kind of flexibility is often more affordable— more and more young business travelers are searching for shared accommodation with their colleagues to build more lasting bonds.
Technological know-how: use of engineering to keep in touch
You should be ready to interact with them and share projects when employees are traveling. There’s no need for people to be disconnected at any time with the likes of Google Drive, Dropbox, Slack, Zoom, and Skype. Airbnb’s and hotels are becoming increasingly aware of this and providing more and more robust Wi-Fi wherever possible.
Millennials actually prefer face-to-face meetings, however, despite being the digital generation. If they get the chance to travel for a meeting (even if it’s just going to the next city on a train), they’d still prefer that to a call in the office. In this case, technology acts as a supplement to business travel, but not as a substitute.
Just as the entertainment industry had to adjust to the way people wanted the content to be consumed, it’s time for the business travel industry and companies to do the same with how people want to travel for business. New, successful business travel must try to integrate an excellent end-to-end traveler experience, from simple self-booking to bleisure travel options on either side of a business trip.
Business travel no longer has to be a burden on anyone! It should actually help your workers become more involved and associated with your business, which in effect, would contribute to the overall success of the company.
Find other interesting articles about business travel at our blog.